Learning about the products they use or talk about every day brought a diverse group from around the country to the Corn Husker State recently to see beef on the hoof.
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KEARNEY, Neb. – Learning about the products they use or talk about every day brought a diverse group from around the country to the Corn Husker State recently to see beef on the hoof.
Chefs, dietitians, bloggers and foodservice professionals were guest on the Beef Experience Tour hosted by the Nebraska Beef Council on May 9 – 10. The tour attendees were visitors from states across the country including New York, Ohio, Tennessee, California, Arkansas, Utah and Pennsylvania. The tour is offered each year to help attendees better understand the various segments of the beef community and how farmers and ranchers work together to raise quality beef products.
“We specifically target individuals for this tour that work with beef products every day but don’t necessarily have the background on how beef is raised,” said Adam Wegner, director of marketing for the Nebraska Beef Council. “These guests also have the ability to share their experience and knowledge with many other people creating a much larger impact.”